Does a small
business really need a logo?
Many small business owners put off
logo creation because of the assumed high costs
(agencies typically charge $2000 - $10000). But without
a logo they’re missing out on some significant
benefits. Having a logo and using it on consistent
business and marketing materials:
Makes you look more
professional and established than competitors who
don’t have a cohesive marketing communications
Shows a level of commitment to
your business, which can attract more customers.
Makes your business more
memorable. Forty percent of people better remember
what they see than what they hear or read
Helps explain the kind of
business you’re in, if your company name doesn’t do
Builds a brand or image bigger
than yourself, especially if you are a one-person
company, such as a consultant
are text and color effects?
Text and color effects offer a
variety of ways to display the text and design elements
in your logo. Text effects include adding backgrounds,
brackets, drop shadows and more to your text. Color
effects give you countless ways to apply color to your
entire logo. By simply clicking on the options, you can
try out any combination of text and color effects to fid
the look that suits your business.
Erin Ferree. Allbusiness.com 14
Reasons Small businesses Need Both a Logo and Marketing